Sample Challenges / Guideline
For Founding Partners
Challenge 1: Platform Blueprint
Objective: Demonstrate strategic thinking and operational planning for your target platform.
Format: 5-slide deck + 1-page financial model (Excel/Sheets)
Instructions:
- Choose ONE platform focus:
- Trade & Mobility – Cross-border logistics/payments platform
- Climate & Food – Farmer-carbon marketplace
- Health & Productivity – Clinic SaaS or health talent platform
- Create slides covering:
- Slide 1: Core problem & target customer
- Slide 2: Solution & MVP features
- Slide 3: 90-day execution plan
- Slide 4: Team & resources needed
- Slide 5: Success metrics & risks
- Financial model:
- Unit economics (1 transaction / 1 customer)
- Monthly burn (first 6 months)
- Break-even timeline
- Clearly stated assumptions
Submission: PDF + Excel file, max 10MB total
Evaluation Criteria: Problem-solution fit, execution realism, financial discipline, African market understanding
Challenge 2: Resource Mobilization
Objective: Demonstrate ability to secure commitments and build momentum.
Format: Evidence of 3 secured commitments + 1-page strategy
Required Commitments:
- Pilot customer commitment
- Strategic partner commitment
- Potential team member commitment
Evidence Required:
- Email threads (redacted)
- Meeting notes or recordings
- LOI templates
- Contact verification
Strategy Document (1 page):
- Contact sourcing approach
- Pitch strategy
- Conversion next steps
- Lessons learned
Submission: PDF, max 5MB
Evaluation Criteria: Quality of commitments, outreach professionalism, network strength
Challenge 3: Regulatory Navigation
Objective: Demonstrate regulatory understanding and planning ability.
Format: Comparative licensing roadmap + 3-page analysis
- Choose TWO African markets
- Research licenses, timelines, costs, hurdles, partners
- Compare market entry feasibility & scale potential
Submission: PDF, max 10 pages
Evaluation Criteria: Regulatory depth, realism, strategic sequencing, risk mitigation
For Builder Fellows
Challenge A: Sector Deep Dive
Format: 3-page memo
- Minimum 3 data sources
- 5 non-obvious insights
- 3 actionable recommendations
- Clear methodology
Submission: PDF, max 3 pages
Challenge B: Stakeholder Ecosystem Map
Format: Visual map + 1-page analysis
- 15+ ecosystem players
- Relationship dynamics
- Power & influence mapping
- Opportunities & gaps
Submission: Image/PDF + analysis, max 5MB
Challenge C: Minimum Viable Test
Options: User research, prototype testing, or competitor analysis
- Test plan
- Raw evidence
- Key findings
- Next-step recommendations
Submission: PDF, max 10 pages
General Requirements
- Lead Founders: 20–30 hours total
- Builder Fellows: 10–15 hours total
- Deadline: 10 days from assignment
- Original work (AI allowed with disclosure)
Questions? builders@afrileapcapital.com
AfriLeap – Building Africa’s Foundational Companies